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Designed for the growing brain

BRAIN BUILDERS

Designed for the growing brain

Our products help simplify parenting with our core mission: to encourage the natural development in children through play. 

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ABOUT TOYS
BY PEOPLE
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Check out our brands

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BRAIN BUILDERS

Designed for the growing brain!

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GO GO BLOCKS

The power of magnets sparks the power of imagination!

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MOCHI

Made with 51% rice, Mochi is safe and fun for new teethers!

Fan Favorites

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